Related with the previous article, now here is the sample of laundry service in Jakarta. The owner named is Ms. Nanik and the service she had called Bunga Laundry. The reason I use flowers as a sample laundry business which I will discuss is first, Laundry Flowers have a special way to reach out its choice of market segments which can be said unique one, accurate but simple. Second, Flowers Laundry close to my business office or near the strategic place in this city.
Since the type of consumers that they take the kind of person who likes to wash clean and fragrant, then they are to be two ways of washing. So instead of using the washing machine, each machine cycle, Ms. Nanik always check each washing clothes. If there are less clear, will washed manually, especially in the crease and collar. Then to a thin shirt, 100% done by human hands. Maybe let me not be damaged or worn out clothes faster. Then, dressed in white, black and colored separated each other. So do not just fade only who are set apart and every time a customer receives from the laundry, a piece of clothing from the customer which are marked so that the clothing among customers are not mutually replaced or wrong. But you need to consider is if you will imitate and modify the methods used Flowers Laundry, you must understand that they aim at the segmentation of consumers who are very concerned with the results of a clean and fragrant. So if in your area most consumers pay more attention to speed turnaround time, the above system may not be running.
So choose a target that you shoot before try to open this service. Because if you are one of the target market segmentation, that differentiation which you have will be in vain. You can do market research first to read of consumer behaviors that you aim at.




